In an ever-changing business climate, ‘change’ is crucial to move forward.
As one of the largest tire manufacturer in the world, Bridgestone can be classified as one enterprise that is clearly trailblazing the path to greater achievements. This global brand is constantly perfecting their skills and technique to enable a quiet ride for all their esteemed customers.
For the company’s 950 square meters office in the heart of Petaling Jaya, Malaysia, transformation formed the basis of change; to reflect and express Bridgestone’s forward-thinking and ultra high performance business approach.
Faced with the challenge of setting the right mood right from the beginning, DB&B Malaysia’s design team composed a subtle combination of modernity, vibrancy and sophistication. Creative space planning and approaches, skillfully expedited to great effect, resulted in a wholesome environment that voices Bridgestone’s vibrant brand aspirations.
Spatial transparency, enabled with the use of clear materials such as glass, promotes high levels of public and private interaction, removing traditional boundaries of conventionally- structured spaces of the yester-years.
Left – Right:
1. Creative space planning and allocation promote spatial transparency in the environment.
2. Bridgestone’s corporate colour of Red ignites the passion of every meeting held in the boardroom.
Source: different perspectives, Issue 4