When TNT Express in Malaysia went through a recent re-branding exercise, one of its key objectives was to create a productive, efficient and comfortable work environment that aligned with its new corporate culture. DB&B Malaysia was appointed to give a complete new dimension to the 60,000 square feet area office.
This was done by using a corporate and innovative design concept, one that particularly projected a strong corporate identity. The corporate logo was used at strong positions like the reception and the customer service area. The corporate colour was used as an accent colour at significant areas within the back office, creating dynamic energy at the workforce area.
Inspired by the three circles in the company’s corporate logo, the overall office boasted a signature corporate environment that focused on the round shape as the main form. The space orientation encouraged interaction of all functional spaces thus enhancing and supporting each other in terms of activities, circulation control and environment sustainability.
Source: HRM Singapore, 2007, Issue 7.5