Having a signature office space further underlines the Client’s emphasis on their corporate brand.
Image is important to any company of all shapes and sizes. In an instant, image is able to convey the stability and modernism of a company and how they distinctly differentiate themselves in diversity.
This underlying philosophy happened to be the driving characteristic of Dassault Systemes’ new corporate space at China Central Place, Beijing. China.
Step into this brand new office, one key attraction 
will be the playful balance of the company’s corporate colours – blue, red and orange throughout the entire open space. This myriad of corporate colours is carried out to the fullest on the backdrop, flooring and chosen furniture. With such application, Dassault Systeme’s brand standing remain intact, if not more significant to the eyes’ of their visitors.
According to Warren Wee, General Manager of DB&B Beijing, “As the design concept was adapted smoothly, our project managers also saw to the smooth communication flow between the Clients’ team based in both Shanghai and Beijing. Our core capabilities from creative design, project management right up to the final fit-out were key success factors to the smooth completion of the project.”
Top – Bottom:
1. The corporate colours of Dassault Systemes are pouring into this space to enhance its corporate identity.
2. The colours of blue, orange and red create the perfect blend in this vibrant space.
Source: different perspectives, Issue 4