Burson is a leading global strategic communications agency, formed through the merger of BCW and Hill & Knowlton. As a key player in the China region, Burson sought a workplace that embodies its future-focused vision, collaborative culture and bold brand identity.
Conceived as a high-performing environment for reputation builders, the new office translates Burson’s bold brand DNA into spatial form. A monochrome base palette is punctuated by Burson’s signature yellow and red accents, infusing the environment with energy and focus.
A Forward-Thinking Workspace
Framed by geometric wall treatment, the reception area features a vibrant yellow zone that energises and welcomes. A backlit logo and minimalist design create a professional yet forward-moving first impression.
Where Conversations Flow
Acting as the social core, the café-style lounge brings people together through comfort and design. Timber accents, modular seating, and a custom “B” logo column create a versatile zone for casual meetings, internal gatherings or client hosting, bridging warmth and professionalism.
The central lounge invites informal interaction with crafted details and a statement brand moment.
A sculptural wooden swing anchors the social hub with a playful yet refined touch.
Ideas in Motion
Positioned at the intersection of work and interaction, this collaboration zone is designed for quick discussions, brainstorming or casual one-on-ones. Writable yellow walls turn ideas into action, while soft seating and warm timber accents create a relaxed yet purposeful environment.
A flexible collaboration corner where comfort and creativity meet, activated by bold colour and smart design.
Built for Brainstorms
Designed for strategy and spontaneous exchange, the meeting rooms come in various sizes to support both large presentations and intimate discussions. Writable walls, acoustic panels and Burson-yellow pendant lighting foster focus while echoing the brand’s energetic spirit.
These meeting spaces are purposefully designed to support creativity, clarity and collaboration.
Poised for Productivity
This open-plan workspace balances energy with clarity. Ergonomic desks and biophilic planter dividers enhance comfort, while soft orange carpet lines add visual rhythm and subtle wayfinding, creating a dynamic environment that supports both focus and interaction.
A vibrant, brand-aligned workspace where flexibility, wellbeing, and productivity come together seamlessly.
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The new Burson Beijing office is a bold expression of brand, purpose, and people. From the vibrant yellow highlights to the dynamic mix of collaboration zones and focused work areas, reinforces Burson’s identity as a forward-thinking communications firm. By aligning aesthetics with functionality, the space not only inspires creativity but also cultivates a workplace culture that’s agile, energised, and future-ready.
